Over twenty-five years ago, with a deep passion for jewelry design, Shy Dayan founded Shy Creation. In the early years, Shy specialized in exquisite diamonds and gems, particularly fancy yellow diamonds. His dedication to craftsmanship established Shy Creation鈥檚 reputation for 鈥渋mpeccable quality, and hand-set, one-of-a-kind pieces.鈥�
As the business evolved, Shy鈥檚 younger sister, Kathy Dayan, joined him and brought a fresh, contemporary influence. 鈥淪he helped me reinvent our business by pairing our unmatched craftsmanship with her cool, fashion-forward, LA style,鈥� he recalls. Together, the siblings co-designed the now-iconic Kate Collection, which has become Shy Creation鈥檚 most popular and fastest-selling line.
For Shy, the heart of the company lies in family collaboration. 鈥淚 design all of our styles alongside my siblings鈥攎y brother, David, and my youngest sister, Kathy,鈥� he notes. 鈥淏eing able to collaborate with my siblings is the best part of my job.”
Family also extends beyond the creative studio. 鈥淚 start every morning with prayer,鈥� Shy says. 鈥淢y sister (Kathy) also got me into morning meditation. I work with my family (my parents and siblings), and we have family lunch together every day.鈥� He continues, 鈥淚 also did a lot of grilling this summer鈥攖here鈥檚 nothing better than a perfectly grilled steak.鈥�
Looking ahead, Shy is eager to share what鈥檚 next for the brand. 鈥淲e have a lot of exciting projects and designs in the works, but I鈥檓 most looking forward to our upcoming men鈥檚 collection鈥攖he designs are very cool and it鈥檚 something new for us.鈥�
Shy Creation joined the 黑料老司机 (AGS) out of respect for the organization and its members. 鈥淲e partner with many AGS member retailers and highly value their goals and contributions,鈥� Shy explains. 鈥淭he AGS鈥檚 commitment to ethical business practices, corporate and social responsibility, and community engagement aligns perfectly with our company鈥檚 values. We are proud to be part of a trade association that leads our industry forward.鈥�
To learn more about Shy Creation, visit .