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Over twenty-five years ago, with a deep passion for jewelry design, Shy Dayan founded Shy Creation. In the early years, Shy specialized in exquisite diamonds and gems, particularly fancy yellow diamonds. His dedication to craftsmanship established Shy Creation鈥檚 reputation for 鈥渋mpeccable quality, and hand-set, one-of-a-kind pieces.鈥� As the business evolved, Shy鈥檚 younger sister, Kathy Dayan, joined him and brought a fresh, contemporary influence. 鈥淪he helped me reinvent our business by pairing our unmatched craftsmanship with her cool, fashion-forward, LA style,鈥� he recalls. Together, the siblings co-designed the now-iconic Kate Collection, which has become Shy Creation鈥檚 most popular and fastest-selling line.