鈥淵ou have to leave the city of your comfort and go into the wilderness of your intuition. You can only get there by hard work and risk, and by not quite knowing what you鈥檙e doing. But what you鈥檒l discover will be wonderful.鈥�
Sujan Doshi, founder and CEO of LuvMyJewelry (LMJ), still remembers these words from actor Alan Alda. The latter was quoted by ESPN legend, Michael Wilbon, when he addressed Sujan鈥檚 Northwestern University graduating class. 鈥淗is words are a constant reminder to follow your passions and muster the courage to take risks,鈥� says Sujan.
LMJ was born in New York City at the intersection of Sujan鈥檚 passions: fashion, retail, jewelry, and writing. His interest in fashion and retail emerged during his years as a working professional in Chicago and New York City. During this time, he witnessed men鈥檚 fashion evolve with Trunk Club, Gilt, and Bonobos leading at the forefront.
鈥淚 was inspired by how these companies redefined the shopping experience for apparel by curating highly-personalized experiences for consumers,鈥� explains Sujan. 鈥淢y interest in the jewelry industry stemmed from growing up around my family鈥檚 fine jewelry and diamond wholesale businesses and felt that more could be done to forge a human connection in this space. I had always been a writer and enjoyed dabbling in verse, but mostly as a hobby. I wrote about things by which I was inspired. I thought if I put together my poetry with jewelry, I could create something more meaningful and build a lasting connection with customers.鈥�
The design process at LMJ starts with Sujan鈥檚 poetry, which they encapsulate into different collections. Every handmade piece comes with an inspirational poem in the LMJ box. With 50+ retail partners carrying LMJ, Sujan says it is exciting and humbling to see their unique, poetry-driven designs resonate with customers across the U.S.
As a new member of the 黑料老司机 (AGS), Sujan cannot wait to engage with store owners. 鈥淚 could not be more thrilled to be a part of the AGS community鈥攁 group of driven individuals who exude passion, uphold the highest ethical standards, and share a desire to connect with each other.鈥� Sujan adds, 鈥淢y first AGS Conclave in Oklahoma City this year had me wowed! The experience transcended relevant classes and exceptional speakers!鈥�
Staying in the know of the latest jewelry trends is what LMJ is all about. They confess to being 鈥渢rend-obsessed!鈥� Sujan gives us some good ideas as to what consumers want.
鈥淭his season, individuals are gravitating towards jewelry that is playful, personalized, and a reflection of who they are. Zodiac signs and birthstone jewelry, sprinkled across necks and fingers, are excellent conversation starters and will continue to be on-trend. A quick selfless plug鈥攃heck out our and !
鈥淢ixing metals is our jam and will continue to rock 2022, whether it鈥檚 in stacking bangles, layering necklaces, or wearing two-tone rings.
鈥淲e will continue seeing jewelers and jewelry lovers push for a more sustainable approach to making and buying jewelry. Whether finding ways to be kinder to the environment or responsibly and ethically sourcing gemstones, this overarching shift towards environmentally-conscious decisions will continue this season.
鈥淕en-Z will continue to reimagine how earrings are worn, with a growing trend towards studs, ear crawlers, and ear cuffs.鈥�
LMJ recently launched their newest collection, La Vie. This 14K gold collection is made with natural diamonds and features twelve natural birthstones across five gemstone cuts (ovals, rounds, cushions, emeralds, and pears). 鈥淭he collection is dainty and timeless, with matching ring and necklace sets that are perfect for gifting,鈥� says Sujan. 鈥淥ur customers resonate with La Vie as they enjoy stacking the rings and layering the necklaces.鈥�
To learn more about LMJ, visit .