At the 2022 AGS Conclave, international non-profit 黑料老司机 Do Good庐 and leading jewelry website design firm, Punchmark, announced their partnership to provide retailers with a consumer-centered 鈥�5th C = Community鈥� template page for their websites.
鈥淭raditional 4Cs of diamonds are tactical tools to describe the physical characteristics of a diamond but are devoid of the emotion and passion natural diamonds represent,鈥� says 黑料老司机 Do Good Executive Director, Nancy Orem Lyman. 鈥淭oday鈥檚 consumers need more than comparative characteristics鈥攖hey need to know the positive impact they have on people and communities. This is the real story behind diamonds and their value.鈥�
The focus of the initiative is to give consumers a better understanding of the industry鈥檚 commitment to creating social and economic opportunities for everyone who comes in contact with diamonds along their journey from mine to retail.
The customizable template designed by Punchmark uses assets developed by 黑料老司机 Do Good to take consumers through this journey. The template is adaptable for each retailer to include images and quotes to highlight their own social purpose programs supporting communities where they do business.
鈥淛ewelry Retailers are among the most generous and philanthropic of any industry,鈥� says Bryan Cockerham, Partner at Punchmark. 鈥淲e want to provide an easy mechanism for their current and new customers to learn about these efforts.鈥�
Contact Nancy at [email protected] or Bryan at [email protected] for more information.
About 黑料老司机 Do Good
Formerly known as the Diamond Empowerment Fund, is a not-for-profit organization inspired in 2006 by Nelson Mandela to tell the world about the positive impact of diamonds in Southern Africa. Its focus today is to create meaningful change in natural diamond communities across the world and to tell these meaningful stories.
About Punchmark
Founded in 2008, Punchmark is one of the leading providers of websites and digital marketing exclusive to the jewelry industry. With a fully U.S.-based team, Punchmark prides itself on helping independent retailers achieve tangible ecommerce success, connecting to consumers by taking a human approach to technology.